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(14) Studio Profile and project descriptions for the Munich based architectural studio 1zu33. Visual identity and website by Off Office


Studio Profile: 

1zu33 is an architectural studio working exclusively in the field of spatial brand communication. We make values visible in bespoke environments.

With spatial design as our native competence, we develop and implement retail concepts, scenographic experiences and exhibition design. For our proposals we create storylines, often rooted in cultural context. We reflect brand values in our choice of objects and materials, creating a multi-sensory stage.   

Our Munich based studio houses a team of 25 architectural and interior designers, guided by founders Hendrik Müller and Georg Thiersch. We like to think of our studio as a family, and enjoy investing in long-term partnerships with our clients. Among which we count Gaggenau, Aesop, Occhio and Hansgrohe.

Our projects have won us some of the most relevant awards in the field of brand communication and we’ve recently been ranked among the top 50 agencies in the German creative industry.



Project texts (selection): 


Architecturally capturing the craft of scent-making

A tail of exclusive perfumes is told at München’s Parfums Uniques, with architectural elements representing the phases, or notes, of scents. Lighting links to top notes: immediate impression. The brass counter denotes heart notes, the body of the scent. The furniture, presenting bottles like artworks, depicts base notes, adding solidity and depth.

(Parfums Uniques, Munich) 



Balancing brutalist structures with velvety softness

Aesop's first signature store in Munich is nestled within the thriving and historically rich Luitpoldblock. The building's brutalist elements are both honoured, by a concrete counter with marble top, and balanced, with the warmth of delicate accents and vintage furnishings. Tactile tranquility envelops Aesop's distinguished dedication to wellbeing.

(Aesop Signature Store, Munich) 



Aesop's spacious London office bathes in natural charm

With warm, soft tones from organic materials and a modest, almost domestic appeal, Aesop's London office revolves around the essentials, just as the brand it's home to. The four-story brick warehouse in Brunswick, houses an open workspace with reclaimed wooden floor, several quiet meeting rooms with vintage furnishings and a generous kitchen.

(Aesop Office, London)