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(12) Press Release for 10 years of Fred Perry x Raf Simons

We are celebrating 10 years of collaboration between Fred Perry and Raf Simons by honouring the collections and the youth culture that inspired them. 100 garments from our archive will be dropped in locations around the world where subcultures are emerging. This is a gift to the next generation of youth culture.

Honouring the collections and the youth culture that inspired them, two young photography talents, Olya Oleinic and Kyle Weeks, have been commissioned to embark on a visual survey of subcultural currents.

Over the next six weeks, leading up to the release of the Autumn 2018 collection on August 20, the photographers will leave a trail of hand-folded, vacuum sealed garments as a gift to subcultures to come, while building a body of photographic research.

The drops, including coordinates, photo documentation and live videos, will be announced through stories on Fred Perry’s Instagram. The frst drop happened today: instagram.com/fredperry

Documentation is also made available on Fred Perry’s website, as the 100 sealed garments get revealed drop by drop: fredperryxrafsimons.com
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