The Fred Perry x Raf Simons SS ’19 collection is presented within an immersive editorial look-book, honouring an everyday interface familiar to us all. Worn by anonymised individuals, the collection can be viewed in a navigable environment, where modified stills create the setting of a universal suburb. Users can take a stroll to encounter the casually worn garments, discover a sequence of micro-narratives and revel in reverse-engineered moments of nonchalance.

Each garment can be examined up-close, with options to view it in situ or in the shop. Location URLs of found garments, sound snippets or visual frames can be shared on social media. The entire campaign can also be viewed as a series of semi-accidental screenshots.

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